Gas Price Psychology 101 - 4-17-08

Well, the Chevron and the Shell by my office both agreed on $3.99/gallon today. The rest of their gas prices are the same:

Plus: $4.09/gallon

Premium: $4.19/gallon

Diesel: $4.69/gallon

My friend S has a theory that it will hang out at $3.99/gallon for a while, because people will only grumble if it’s $3.99/gallon, but people will be outraged if it’s officially $4/gallon, even though it’s essentially already $4/gallon. I guess will see, because I am already on the way to being outraged.

Related posts:

1. More Gas Price Insanity in Los Angeles - 4-16-08
2. Gas Price Update - 6/3/08
3. West LA Gas Price Update 4-30-08
4. West LA Gas Price Update - 6/5/08
5. West LA Gas Price Update 6/11/08

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