Gas Price Psychology 101 - 4-17-08
Well, the Chevron and the Shell by my office both agreed on $3.99/gallon today. The rest of their gas prices are the same:
Plus: $4.09/gallon
Premium: $4.19/gallon
Diesel: $4.69/gallon
My friend S has a theory that it will hang out at $3.99/gallon for a while, because people will only grumble if it’s $3.99/gallon, but people will be outraged if it’s officially $4/gallon, even though it’s essentially already $4/gallon. I guess will see, because I am already on the way to being outraged.
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[...] friend S’s theory about gas prices has unfortunately fallen to pieces. Here are the prices at both the Chevron and the Shell at the [...]
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